World's 50 Best Restaurants

The Strategy

  • Work strategically with W50B event organisers to plan a media announcement schedule that would ensure a steady stream of coverage in the lead up to, the night of and immediately following the awards announcements

  • Invite and host top tier media and key opinion leaders to the Gala awards ceremony at Royal Exhibition Building

  • Targeted media pitching to secure interviews, profiles and TV appearances for international chef talent

The Results

Over a six month period, the campaign secured 12,398 pieces of print, online and broadcast coverage, including extensive exposure across major newspapers and TV stations nationally.

A total 42,036 pieces of coverage, including social media mentions spread over 115 countries.

The audience reach was 29,515,026,991 (a 120% increase from the previous year) and the AVE value was $125,607,733.98 (a 17% increase from the previous year).

Get in touch to explore how we can make your brand take flight.

T: + 61 3 9429 5251



302/91 Murphy Street, Richmond VIC 3121


Level 4, 48 Chippen Street,

Chippendale NSW 2008

Hatching Communications © 2019 · All rights reserved -

Website by Hatching Communications

  • Black Instagram Icon