We were commissioned to lead global communications for Ultimate Driving Tours, an Australian luxury travel company with a cult following among APAC’s elite. Known for pairing curated European supercar journeys with five-star hotels, Michelin dining and exclusive Formula 1 and private track experiences, the brand was ready to expand into the United States to capitalise on the rapid rise in American High-Net-Worth Individuals, growing at nearly 8 percent annually, and a luxury tourism market worth more than $347 billion.

Our work spanned a sustained program of pre-launch, launch and ongoing communications activity across the United States, United Kingdom and Europe. We shaped a narrative that positioned Ultimate Driving Tours as a global leader in ultra-luxury experiential travel, elevating its supercar-led itineraries through long-lead storytelling, targeted media outreach and a series of international famils hosted across Europe and the United States. These experiences brought respected travel writers and opinion leaders directly into the offering, generating trusted, high-value editorial across key markets.

Coverage in leading titles including The Wall Street Journal, LA Times, The Times (UK), New York Post, Forbes and premium travel publications delivered over 104 million impressions and cemented Ultimate Driving Tours’ place within the upper tier of global luxury travel.