Building the reputation of a $2 billion property empire.

Golden Age Group

2024 – present, Australia-wide
Premium property development / lifestyle

Since 2024, we have partnered with Golden Age Group, a design-led Australian developer redefining residential, commercial and hospitality destinations. Acting as embedded advisors, we help shape how one of the country’s most ambitious property brands communicates, building stories that inspire confidence, attract attention and strengthen reputation.

Our work spans a $2 billion portfolio that includes a luxury townhome project repurposed from a former private school campus, two high-demand suburban townhome collections, a new luxury hotel brand, twin premium office towers and a landmark mixed-use precinct combining childcare, hawker dining, retail, residential and health services.

We developed a PR-forward strategy integrating narrative architecture, media positioning, heritage storytelling, crisis management and experiential PR. The work has guided Golden Age through complex market conditions, safeguarding investor trust while amplifying its design-led ethos.

Tier-one coverage along with curated stakeholder programs, media immersions and milestone events, have translated the brand’s design vision into lasting cultural influence and commercial results.

Key outcomes:

  • Repositioned $2B+ in property and hospitality assets

  • Tier-one national and trade media coverage

  • Controlled corporate communications maintaining investor and buyer confidence

  • Advised on experiential PR, curated VIP rooftop unveilings and tailored stakeholder communications

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