Hatching Communications were engaged to promote the opening of Hotel Vera, a luxurious, contemporary hotel in Ballarat’s increasingly buzzy CBD. To optimise brand awareness across both Victoria and interstate, we targeted metro, regional and national media outlets.

We were engaged to promote and raise awareness of Hotel Vera’s opening, we proactively pitched to top tier Victorian media inviting them to visit and experience Hotel Vera. The goal: to position the property as top tier for luxury accommodation in Ballarat and increase visitation to regional Victoria.

To date, we secured media coverage across major Australian and International travel publications regarding the property’s opening. These titles included The Weekend; Australian + Luxury, Concrete Playground, QANTAS Magazine, Domain Review, Traveller, Gourmet Traveller, Broadsheet and Time Out.