Sonia is the founding director of Hatching Communications. She has expertise in strategic communications derived from working with leading food brands, primary producers and hotels & tourism destinations around the world.
Founder and Director
With an unquenchable enthusiasm for new and unusual travel adventures and a deep love for her hometown of Melbourne, Tina leads the Hatchlings to deliver exciting and successful campaigns for our lifestyle clients.
With over five years working in PR, including two years in a luxury travel PR agency in London, Lucy excels at strategy, media pitching, event management and social media. Lucy manages hotel, lifestyle and food clients, developing and executing campaigns in line with brand goals and strategy.
With a background working in public relations and major events such as the Australian Open, Australian Formula 1 Grand Prix, World T-20 2020 Launch and the Spring Racing Carnival. Amy has developed a strong passion for media relations, influencer engagement, event management and strategic partnerships. Amy applies her enthusiasm and passion for travel, lifestyle and food to all her clients.
Following an international upbringing in Milan, Paris, Buenos Aires and Melbourne, Martina completed a Bachelor of Public Relations at RMIT and gained experience in Marketing & Communications strategy, event management and social media management. Martina’s ambitious nature has led her to far exceed expectations at Hatching, where she manages lifestyle and property development clients, with a focus on media relations, social media and events strategy.
Junior Account Manager
As a student at Swinburne University Anna’s double degree in a Bachelor of Media & Communications and a Bachelor of Business majoring in Public Relations, combined with her fashion background sees her passionate about influencer relations and events across a wide range of lifestyle and tourism clients.
Discovered as an event photographer, Eugene is now in charge of all things social for Hatching. Having previously worked with brands such as MTV Australia, Australian Formula 1 Grand Prix and Rolex Australia, Eugene has a passion for creating social media strategies and capturing incredible content. Eugene joining the Hatching team has brought a lot of laughs and some great selfie tips.
Social Media and Content Coordinator
Jodi was the public relations professional behind Crown’s major restaurant openings, including The Fat Duck, Dinner by Heston Blumenthal, Long Chim by David Thompson, San Antone by Bludso’s BBQ, Gradi and numerous Riverwalk Festivals.
Jodi has also worked across and facilitated the organisation of a number of large-scale events, including but not limited to, the Brownlow, Lunar New Year, the IMG Tennis Australia Party, the Logies, Formula 1 Australian Grand Prix, The Melbourne International Comedy Festival and Maddie Riewoldt’s Vision.
Director and Founder at Social Set Media
Prue has many years of PR and journalism experience, both here and in the UK, working in-house, in agencies, government organisations, and freelance. Whether she is writing IPO documentation, corporate profiles, media releases, or developing employee engagement strategies, she says the starting point is always the same: “what do we want the audience to know, feel, and do?”.
Corporate & Business Writer
Phoebe O’Brien joins Hatching as our Publicist lead for the 2020 Melbourne International Comedy Festival. An accomplished press officer with a background in community radio and television, Phoebe is driven by her passion for comedy and theatre, and has held a range of publicity and media roles within major festivals across Australia and abroad. Phoebe was previously a writer for The Sunday Times, Scotland and on the press team for the Pleasance Theatre Trust at the Edinburgh Fringe Festival.
Events Publicist – Melbourne International Comedy Festival